ПРЕПРИНТ
О результатах, изложенных в препринтах, не следует сообщать в СМИ как о проверенной информации.
Статья посвящена комплексному описанию меморизации как относительно новой социальной практике в цифровой культуре соучастия. Особое внимание уделяется генерации мемов как компактных ремиксов, выполняющих в эпоху постправды функцию иронических и/или шутливых суждений по поводу актуальных событий и проблем.
Пономарев Н. Ф. 2025. Меморизация и мемориторика. PREPRINTS.RU. https://doi.org/10.24108/preprints-3113558
1. Adam J-M., Bonhomme M. La argumentation publicitaria. Madrid: Catedra, 2009.
2. Allcott H., Gentzkow M. Social media and fake news in the 2016 election // Journal of economic perspectives. 2017. Vol. 31 (2). P. 211-236. doi:10.1257/jep.31.2.211
3. Allen G. Intertextuality. London: Routledge, 2000.
4. Aral S., Walker D. Creating social contagion through viral product design: A randomized trial of peer influence in networks // Management science. 2011. Vol. 57 (9). P. 1623-1639.
5. Baudrillard J. Simulations. N.Y.: Semiotext(e), 1983.
6. Baym G., Shah C. Circulating struggle: The on-line flow of environmental advocacy clips from The Daily Show and The Colbert Report // Information, communication, and society, 2011. P. 1017-1038.
7. Berger J. Beyond viral: Interpersonal communication in the internet age // Psychological inquiry. 2014. Vol. 24. P. 293-296.
8. Best European Fiction / ed. A. Hemon. Dublin: Dalkey Archive Press, 2009.
9. Bradshaw S., Howard P.N. The global disinformation order: 2019 global inventory of organised social media manipulation // The Computational Propaganda Project by the Oxford Internet Institute, University of Oxford, 2019. CyberTroop Report 19. https://demtech.oii.ox.ac.uk/wp-content/uploads/sites/93/2019/09/CyberTroop-Report19.pdf
10. Bulatovic M. The imitation game: The memefication of political discourse // European views. 2019. Vol. 18 (2). P. 250-253. doi: 10.1177/1781685819887691
11. Burroughs B. Obama trolling: Memes, salutes and an agonistic politics in the 2012 presidential election // The fibreculture journal: Trolls and the negative space of the Internet. 2013. Vol. 22 (165).
12. Calixto D. Memes na internet: Entrelacamentos entre educomunicacao, cibercultura e a 'zoeira' de estudantes nas redes sociais. Dissertacao de Mestrado. Sao Paulo: Universidade de Sao Paulo, 2017.
13. Chagas V. A conceptual troublemaker // Critical Meme Reader III. INC Reader #17. Breaking the meme / ed. C. Arkenbout, I. Galip. Amsterdam: Institute of Network Cultures, 2024. P. 70-82.
14. Chagas V., Freire F., Rios D., Magalhaes D. Political memes and the politics of memes: A methodological proposal for content analysis of online political memes // First Monday. 2019. Vol. 24 (2-4). https://firstmonday.org/ojs/index.php/fm/rt/printerFriendly/7264/7731
15. Christopher R. The meme is dead, long live the meme // Post memes: Seizing the memes of production / ed. A. Bown, E.D. Bristow. Punctum books, 2019. P. 31-44.
16. Carrigan T. New apples tempt business // PC User. 27.09.1989.
17. Dancygier B., Lieven. Internet memes as multimodal constructions // Cognitive linguistics. 2017. Vol. 28 (3). P. 565-598. https://doi.org/10.1515/cog-2017-0074.
18. Dawkins R. The God Delusion. Boston, MA: Houghton Mifflin Harcourt, 2006.
19. Dawkins R. The selfish gene. Oxford: Oxford University Press, 1976.
20. de Kosnik A. Rogue archives: Digital cultural memory and media fandom. Cambridge: The MIT Press, 2016.
21. De Leon F.M.G. The rise of meme culture: Examining the language of memes as a satirical tool to promote sociopolitical awareness // English Language Studies. 15 December 2017. University of Santo Tomas Espana, Manila.
22. de Saint Laurent C., Glaveanu V.P., Literat I. Making sense of refugees on social media: Perspective-taking, political imagination, and Internet memes // American behavioral scientist. 2018. Vol. 62 (4). P. 440-457.
23. de Seta G. Digital folklore // Second International Handbook of Internet Research / ed. J. Hunsinger, M. Allen, L. Klastrup. Dordrecht: Springer. 2020. P. 167-183. https://doi.org/10.1007/978-94-024-1555-1_36
24. Dean J. Sorted for memes and Gifs: Visual media and everyday digital politics // Political studies review. 2019. Vol. 17 (3). P. 255-266. DOI: 10.1177/1478929918807483
25. Donovan J. How memes got weaponized: A short history. MIT Technology Review. October 24, 2019. https://www.technologvreview.com/2019/10/24/132228/political-war-memes-disinformation
26. Duncombe S. Dream: Re-imagining progressive politics in an age of fantasy. N.Y.: New Press, 2007.
27. Fairclough N. Discourse and social change. Cambridge: Polity Press, 1992.
28. Falconer R. The new polymath (Remixing Knowledge) // The Routledge Companion to Remix Studies / ed. E. Navas, O. Gallagher, X. Burrough. N.Y.: Routledge, 2015. P. 397-408.
29. Falero S.M. Digital participatory culture and the TV audience. Everyone's a critic. Fullerton: Palgrave McMillan, 2016. doi:10.1057/978-1-137-50000-7
30. Ferrada Stoehrel R., Lindgren S. For the Lulz: Anonymous, aesthetics, and affect // TripleC - communication, capitalism and critique, 2014. Vol. 12 (1). P. 238-264.
31. Ferrari R. Pepe the Frog: Participatory culture, and the sociopolitical significance of memes. College writing: Intensive. 9 December 2016. https://edspace.american.edu/rf5440b/wp- content/uploads/sites/760/2016/09/Memes-paper.pdf
32. Galip I. Methodological and epistemological challenges in meme research and meme studies // Digital technology, culture and society. 2024. Vol. 8 (4). P. 312-330. DOI: 10.1080/24701475.2024.2359846
33. Garda Lopez F., Martinez Cardama S. Strategies for preserving memes as artefacts of digital culture // Journal of librarianship and information science. 2020. Vol. 52 (3). P. 895-904. doi:10.1177/0961000619882070
34. Gee J.P. Situated language and learning: A critique of traditional schooling. N.Y.: Routledge, 2004.
35. Gillespie T. The relevance of algorithms // Media technologies. Essays on communication, materiality, and society / ed. Ed. T. Gillespie, P.J. Boczkowski, K.A. Foot. Cambridge: MIT Press, 2014. P. 167-194.
36. Greenberg C. Avant-garde and kitsch // Partisan review. 1939 (Fall).
37. Haköngägas E., Halmesvaara O., Sakki I. Persuasion through bitter humor: Multimodal discourse analysis of rhetoric in internet memes of two far-right groups in Finland // Social media + society. 2020. P. 1-11. DOI: 10.1177/2056305120921575
38. Hayden-Roy P.A. On parasitic discourse in Till Eulenspiegel: Can we take it seriously? // Lesarten: New methodologies and old texts / ed. A. Schwarz. Bern: Peter Lang, 1990. P. 79-87.
39. Highfield T., Leaver T. Instagrammatics and digital methods: Studying visual social media, from selfies and GIFs to memes and emoji // Communication research and practices. 2016. Vol. 2 (1). P. 47-62. https://doi.org/10.1080/22041451.2016.1155332.
40. Howard P.N. Lie machines: How to save democracy from troll armies, deceitful robots, junk news operations, political operatives. Yale University Press, 2020.
41. Hristova S. Visual memes as neutralizers of political dissent //tripleC: Communication Capitalism and Critique. 2014. Vol. 12 (1). P. 265-276. DOI:10.31269/triplec.v12i1.507 http://dx.doi.org/10.1287/mnsc.1110.1421
42. Huntington H. Subversive memes: Internet memes as a form of visual rhetoric // Selected papers of Internet research 14.0, Denver, USA, 2013.
43. Huntington H.E. The affect and effect of Internet memes: Assessing perceptions and influence of online user-¬generated political discourse as media. Doctor Dissertation. Colorado State University, 2017.
44. Iedema R. Multimodality, resemiotization: Extending the analysis of discourse as multi-semiotic practice // Visual communication. 2003. Vol. 2 (1). P. 29-57.
45. Illouz E., Gilon D., Shachak M. Emotions and cultural theory // Handbook of the sociology of emotions. Vol. II /ed. J.E. Stets, J.H. Turner. N.Y.: Springer, 2014. P. 221-244.
46. Jakobson R. Linguistics and poetics // Style in language / ed. T. Sebeok. Cambridge: MIT Press, 1960. P. 350-377.
47. Jakobson R. On linguistic aspects of translation // On translation / ed. R. Brower. Cambridge: Harvard University Press, 1959. P. 232-239.
48. Jameson F. Postmodernism and consumer society // The anti-aesthetic: Essays on postmodern culture / ed. H. Foster. Port Townsend Bay Press, 1982. P. 111-125.
49. Jenkins H., Li X., Krauskopf A.D., Green J. If it doesn't spread, it's dead. Creating value in a spreadable marketplace. 2010.
50. Kapogianni E. Irony via surrealism // The pragmatics of humour across discourse domains / ed. M. Dynel. Amsterdam: John Benjamins, 2011. P. 51-68.
51. Kennedy G.A. Classical rhetoric and its Christian and secular tradition from ancient to modern times. Chapel Hill: University of North Carolina Press, 1987.
52. Kristeva J. Word, dialogue, and novel // Desire in language: A semiotic approach to literature and art / ed. L. Roudiez. N.Y.: Columbia University Press, 1986. P. 64-91.
53. Kustritz A.M. Seriality and transmediality in the fan multiverse: Flexible and multiple narrative structures in fan fiction, art, and vids // TV/Series. Vol. 6. P. 225-261. https://doi.org/10.4000/tvseries.331
54. Lash S. Sociology of postmodernism. London: Routledge, 1990.
55. Levy N. The bad news about fake news // Social epistemology review and reply collective. 2017. Vol. 6 (8). P. 20-36.
56. Lieback H. Truth-telling and trolls: Trolling, political rhetoric in the twenty-first century, and the objectivity norm // Aspeers. 2019. Vol. 12. P. 9-36. DOI: 10.54465/aspeers.12-03
57. Lin H., Kerr J. On cyber-enabled information warfare and information operations // Oxford Handbook of cybersecurity / ed. P. Cornish. N.Y.: Oxford University Press, 2021.
58. Ling C., AbuHilal I., Blackburn J., De Cristofaro E., Zannettou S., Stringhini G. Dissecting the meme magic: Understanding indicators of virality in image memes // 24th ACM Conference on Computer-Supported Cooperative Work and Social Computing (CSCW 2021). arXiv:2101.06535v1.
59. Manovich L. Remix strategies in social media // The Routledge companion to remix studies / ed. E. Navas, O. Gallaghe, X. Burrough. N.Y.: Routledge, 2015. P. 135-153.
60. Markham A.N. Bricolage // Keywords in remix studies / ed. E. Navas, O. Gallagher, X. Burrough. N.Y.: Routledge, 2018. P. 43-55.
61. Marx G.T. Surveillance and society // Encyclopedia of social theory / ed. G. Ritzer. Thousand Oaks: SAGE Publications, 2004. P. 275-280.
62. McCandless D. Information is beautiful. London: Collins, 2010.
63. McKelvey F., DeJong S., Frenzel J. Memes, scenes and #ELXN2019s: How partisans make memes during elections // New media and society. 2021. https://doi.org/10.1177/14614448211020690
64. Nikolajeva M., Scott C. The dynamics of picture book communication // Children's literature in education. 2000. Vol. 31. P. 225-239.
65. Nissenbaum A., Shifman L. Meme templates as expressive repertoires in a globalizing world: A cross-linguistic study // Journal of computer-mediated communication. 2018. Vol. 23. P. 294-310.
66. Orinx K., Struye de Swielande T. China and cognitive warfare: Why is the West losing? // Cognitive warfare: The future of cognitive dominance / ed. B. Claverie, B. Prebot, N. Beuchler, F. du Cluzel. NATO Collaboration Support Office. 2022. P. 8-1 - 8-7.
67. Palagret C-A. Influence de l'art sur la publicite: Citations et detournements // Art et publicite. 28 Mars 2008. http://palagret.eklablog.com/influence-de-l-art-sur-la-publicite-citations-et-detournements-a114822912
68. Peterson M.A. Performing media: Towards an ethnography of intertextuality // Media anthropology / ed. E. Rothenbuler, M. Coman. London: SAGE Publications, 2005. P. 129-138.
69. Pfeffer J., Zorbach T., Carley K. Understanding online firestorms: Negative word-of-mouth dynamics in social media networks // Journal of marketing communications. 2014. Vol. 20 (1-2). P. 117-128.
70. Piata A. Stylistic humor across modalities. The case of classical art memes // Internet pragmatics. 2019. Vol. 3. P. 174-201. https://doi.org/10.1075/ip.00031.pia
71. Porter M.J., Larson D.L., Harthcock A., Nellis K.B. Re(de)fining narrative events: Examining television narrative structure // Journal of popular film and television. 2002. Vol. 30. P. 23-30.
72. Poster C. A Historicist recontextualization of the enthymeme // Rhetoric society quarterly. 1992. Vol. 22 (2). P. 1-24.
73. Prochazka O. Internet memes – A new literacy? // Ostrava journal of English philology. 2014. Vol. 6 (1). P. 53-74.
74. Riedel A.S., Weeks C.S., Beatson A.T. Am I intruding? Developing a conceptualisation of advertising intrusiveness // Journal of marketing management. 2018. Vol. 34 (9-10). P. 750-774. doi: 10.1080/0267257X.2018.1496130
75. Rochat A. US president 2.0 or how netizens use memes to remix politics: From pre-election discourse to its critique through textual carnivalesque. These de doctorat. University of Lausanne, 2019. http://serval.unil.ch
76. Ross A.S., Rivers D.J. Digital cultures of political participation: Internet memes and the discursive delegitimization of the 2016 U.S. presidential candidates // Discourse, context and media. 2017. Vol. 16. P. 1¬11.
77. Sartwell C. Appropriation // Encyclopedia of Aesthetics. Vol. 1 / ed. M. Kelly. N.Y.: Oxford University Press, 1998. P. 68-70.
78. Schiele J. Dank memes and visual discourse. Bachelor Thesis. University of Groningen, 2017.
79. Schwartz H. The culture of the copy. N.Y.: Zone, 1996.
80. Searle I.R. Speech acts, mind and social reality // Speech acts, mind and social reality: Discussions with John R. Searle / ed. G. Grewendorf, G. Meggle. Dordrecht: Kluwer Academic, 2002. P. 3-16.
81. Segev E., Nissenbaum A., Stolero N., Shifman L. Families and networks of internet memes: The relationship between cohesiveness, uniqueness, and quiddity concreteness// Journal of computer-mediated communication. 2015. Vol. 20. P. 417-433.
82. Seiffert-Brockmann J., Diehl T., Dobusch L. Memes as games: The evolution of a digital discourse online // New media and society. 2018. Vol. 20 (8). P. 2862-2879. DOI: 10.1177/1461444817735334
83. Shifman L. Memes in digital culture. Cambridge: MIT Press, 2014.
84. Sim S. Retro // The Routledge companion to postmodernism / ed. S. Sim. N.Y.: Routledge, 2005.
85. Singer P.W., Brooking E.T. Like war: The weaponization of social media. Boston: Mariner Books, 2019.
86. Smith C.A. Weaponized iconoclasm in Internet memes featuring the expression fake news // Discourse and communication. 2019. Vol. 13 (3). P. 303-319.
87. Spitzberg B.H. Toward a model of meme diffusion (M3D) // Communication theory. 2014. Vol. 24 (3). P. 311¬339. doi:10.1111/comt.12042
88. Stone D.A. Causal stories and the formation of policy agendas // Political science quarterly. 1989. Vol. 104 (2). P. 281-300.
89. Sturken M., Cartwright L. Practices of looking: An introduction to visual culture. N.Y.: Oxford University Press, 2001.
90. Suler J.R. The online disinhibition effect // CyberPsychology and behavior. 2004. Vol. 7 (3). P. 321-326.
91. Suryawanshi S., Chakravarthi B.R., Varma P., Arcan M., McCrae J.P., Buitelaar P. A dataset for troll classification of TamilMemes // Proceedings of the WILDRE5 – 5th Workshop on Indian Language Data: Resources and Evaluation. P. 7-13. Language Resources and Evaluation Conference (LREC 2020), Marseille, 11-16 May 2020.
92. Tay G. Binders full of LOLitics: Political humour, internet memes, and play in the 2012 U.S. presidential election (and beyond) // European journal of humour research. 2014. Vol. 2 (4).
93. Torres E.C. The intertextuality of works of art in advertising // Advertising and society review. 2015. Vol. 16 (3). P. 4-12.
94. Wagener A. Hypernarrativity, storytelling, and the relativity of truth: Digital semiotics of communication and interaction // Postdigital science and education. 2020. Vol. 2 (1). P. 147-169. https://doi.org/10.1007/s42438- 019-00066-7
95. Walker R. Political cartoons: Now you see them // Canadian parliamentary review. 2003. Vol. 26 (1). P. 16-21.
96. Welsh M.T. Disruptive rhetoric in age of outrage. Doctor’s Dissertation. Austin: The University of Texas, 2020.
97. White E.B. Preface // A subtreasury of American humor / ed. E.B. White, K.S. White. N.Y.: Coward-McCann, 1941.
98. Wiggins B.E, Bowers G.B. Memes as genre: A structurational analysis of the memescape // New media and society. 2014. Vol. 17 (11). P. 1886-1906.
99. Wiggins B.E. The discursive power of memes in digital culture. Ideology, semiotics, and intertextuality. N.Y.: Routledge Taylor and Francis Group, 2019.
100. Yankoski M., Scheirer W., Weninger T. Meme warfare: AI countermeasures to disinformation should focus on popular, not perfect, fakes // Bulletin of the Atomic Scientists. 2021. Vol. 77 (3). P. 119-123. DOI: 10.1080/00963402.2021.1912093
101. Yus F. Multimodality in memes: A cyberpragmatic approach // Analyzing digital discourse: New insights and future directions / ed. P. Bou-Franch, P. Garces-Conejos Blitvich. Palgrave Macmillan, 2019. P. 105-131. https://doi.org/10.1007/978-3-319-92663-6
102. Zappavigna M. Discourse of Twitter and social media: How we use language to create affiliation on the Web. London: Bloomsbury, 2012.
103. Барт Р. Удовольствие от текста // Барт Р. Избранные работы: Семиотика. Поэтика. М., 1989. C. 462-518.
104. Бахтин М.М. Вопросы литературы и эстетики. Исследования разных лет. М., 1975.
105. Бахтин М.М. Проблема речевых жанров // Бахтин М.М. Эстетика словесного творчества. М. 1979. С. 237¬280.
106. Карасик В.И., Слышкин Г.Г. Тенденции развития современного дискурса. Актуальные проблемы филологии и педагогической лингвистики. 2021. №1. C. 14-31. DOI: https://doi.org/10.29025/2079-6021-2021-1-14-31
107. Леви-Строс К. Неприрученная мысль // Леви-Строс К. Первобытное мышление. М. 1962. С. 111-336.
108. Моль А. Художественная футурология. К роли китча и копии в социально-эстетическом развитии // Борев В.Ю., Коваленко А.В. Культура и массовая коммуникация. М., 1986. С. 259-297.
109. Ортега-и-Гассет Х. Восстание масс. М., 2003.
110. Пономарев Н.Ф. Постмодернистские стратегические коммуникации. Постправда. Мемы. Трансмедиа: монография. М., 2020.
111. Пономарев Н.Ф., Белоусов К.И., Клочко К.А., Рябинин К.В. Механизмы циклической дискурсивной амплификации (CDA-модель): на примере эпидемического дискурса лихорадки Эбола // Вестник Томского государственного университета. Филология. 2023. № 85. С. 85-106. doi: 10.17223/19986645/85/5
112. Шомова С.А. Мем-летописец: репрезентация новостной повестки дня пандемии в меметическом контенте рунета // Мониторинг общественного мнения: экономические и социальные перемены. 2021. № 5. С. 399-424. https:// doi.org/10.14515/monitoring.2021.5.1977
113. Шомова С.А. Развлекать и властвовать: образы российской власти и оппозиции в интернет-мемах // Вестн. Моск. ун-та. Сер. 10. Журналистика. 2019. № 3. С. 23-41.
