1. Barber B. Consumed: How markets corrupt children, infantilize adults and swallow citizens whole. London: Norton, 2007.

2. Beck D.E., Cowan С.С. Spiral dynamics: Mastering values, leadership and change. Oxford: Blackwell Publishers, 2002.

3. Benjamin B. The case study: Storytelling in industrial age and beyond // On the horizon. 2006. Vol. 14 (4). P. 159-164.

4. Bernardini J. The infantilization of the postmodern adult and the figure of kidult // Postmodern openings. 2014. Vol. 5 (2). P. 39-55.

5. Berthon P., Pitt L.F. Brands, truthiness and post-fact: Managing brands in a post-rational world // Journal of macromarketing. 2018. Vol. 38 (2). P. 218-227.

6. Böhm G., Pfister H-R. How people explain their own and others' behavior: A theory of lay causal explanations // Frontiers in psychology. 2015. Vol. 6 (139).

7. Bulatovic M. The imitation game: The memefication of political discourse // European views. 2019. Vol. 18 (2). P. 250-253.

8. Calcutt A. Arrested development: Pop culture and the erosion of adulthood. London: Cassell, 2000.

9. Cap P. Pragmatics, micropragmatics, macropragmatics // Lodz papers in pragmatics. 2010. Vol. 6.2. P. 195-228.

10. Caplan B. The logic of collective belief // Independent Institute. Working Paper № 4. October 1999. URL: http://www.independent.org/pdf/working_papers/04_logic.pdf

11. Claverie B., Prébot B., Buchler N., Du Cluzel F. (eds.) Cognitive warfare: The future of cognitive dominance. First NATO scientific meeting on Cognitive Warfare (France) ‒ 21 June 2021. Symposium organized by the Innovation Hub of NATO-ACT and ENSC, with the support of the French Armed Forces Deputy Chief of Defence, the NATO Science and Technology Organization / Collaboration Support Office, and the Region Nouvelle Aquitaine. NATO-CSO-STO: Bordeaux, 2022.

12. Cooper S. A concise history of the fauxtography blogstorm in the 2006 Lebanon War // American communication journal. 2007. Vol. 9.

13. Danesi M. Forever young: The ‘teen-aging' of modern culture. Toronto: Toronto University Press, 2003.

14. Downs A. An economic theory of political action in a democracy // Journal of political economy. 1957. Vol. 65 (2). P. 135-150.

15. Ebner A. Marketization: Theoretical reflections building on the perspectives of Polanyi and Habermas // Review of political economy. 2015. Vol. 27 (3). P. 369-389

16. Evans E.M., Legare C.H., Rosengren K.S. Engaging multiple epistemologies: Implications for science education // Epistemology and science education: Understanding the evolution vs. intelligent design controversy/ ed. R. Taylor, M. Ferrari. N.Y.: Routledge, 2011. P. 111-139.

17. Fiske S., Taylor S.E. Social cognition. N.Y.: McGraw-Hill, 1991.

18. Formisano R.P. The Tea Party: A brief history. Baltimore: Johns Hopkins University Press, 2012. Gardner K.M., Rush A.R., Crist V., Konitzer R., Teegarden B. Cognitive patterns: Problem-solving frameworks for object technology: Advances in object technology. SIGS: Managing object technology. Series № 14. N.Y.: SIGS, 1998.

19. Gladwell M. The tipping point: How little things can make a big difference. N.Y.: Time Warner, 2002.

20. Grancea I. Refashioning the grand and the small: Meaning and value transfer in print advertisements based on double-scope blending // Argumentum. 2013. Vol. 11 (2). P. 71-92.

21. Grice H.P. Studies in the way of words. Philosophy. Vol. 65. Cambridge: Harvard University Press, 1989.

22. Harsin J. Public argument in the new media ecology: Implications of temporality, spatiality, and cognition // Journal of argumentation in context. 2014. Vol. 3 (1). P. 7-34.

23. Hilgartner S., Bosk C.L. The rise and fall of social problems: A public arenas model // American journal of sociology. 1988. Vol. 94 (1). P. 53-78.

24. Keyes R. The post-truth era. Dishonesty and deception in contemporary life. N.Y.: St. Martin's Press, 2004.

25. Kuklinski J.H., Quirk P.J. Reconsidering the rational public: Cognition, heuristics, and mass opinion // Elements of reason: Cognition, choice, and the bounds of rationality / ed. A. Lupia, M.D. McCubbins, S.L. Popkin. Cambridge: Cambridge University Press, 2000. P. 153-182.

26. Lash S.M., Urry J. Economies of signs and space. London: SAGE Publications, 1993.

27. Leone M. The art of trolling: Semiotic ingredients, sociocultural causes, and pragmatic effects // Virality and morphogenesis of right-wing Internet populism / ed. E. Kimminich, J. Erdmann. N.Y.: Peter Lang, 2018. P. 163-178.

28. Lyon T.P., Maxwell J.W. Astroturf: Interest group lobbying and corporate strategy // Journal of economics and management strategy. 2004. Vol. 23 (4). P. 561-597.

29. McCrow-Young A., Mortensen M. (Countering spectacles of fear: Anonymous’ meme “war” against ISIS // European journal of cultural studies. 2021. Vol. 24 (4). P. 832-849.

30. McGuire W.J. Inducing resistance to persuasion: Some contemporary approaches // Advances in experimental social psychology / ed. L. Berkowitz. N.Y.: Academic Press, 1964. P. 191-229.

31. McIntyre L. Post-truth. Cambridge: The MIT Press, 2018.

32. Mitman T., Denham J. Into the meme stream: The value and spectacle of Internet memes // New media and society. 29 January 2024.

33. Mooijman M., Hoover J., Lin Y., Ji H., Dehghani M. Moralization in social networks and the emergence of violence during protests // Nature human behaviour. 2018. Vol. 2. P. 389-396.

34. Morozov E. The net delusion: The dark side of Internet freedom. N.Y.: Public Affairs, 2011.

35. Nielsen N.L. Shitstorms: Challenging traditional crisis communication theories. Master thesis. Aalborg University, 2018.

36. Norrick N.R. Involvement and joking in conversation // Journal of pragmatics. 1994. Vol. 22. P. 409-430.

37. Orinx K., Struye de Swielande T. China and cognitive warfare: Why is the West losing? // Claverie B., Prébot B., Beuchler N., du Cluzel F. (eds). Cognitive warfare: The future of cognitive dominance. NATO Collaboration Support Office. 2022. P. 8-1 – 8-7.

38. Peters C., Allan S. Weaponizing memes: The journalistic mediation of visual politicization // Digital journalism. 2022. Vol. 10 (2). P. 217-229.

39. Phillips W., Milner R.M. The ambivalent Internet: Mischief, oddity, and antagonism online. Cambridge: Polity Press, 2017.

40. Riewoldt O. (ed.). Brandscaping: Worlds of experience in retail design. Basel: Birkhauser, 2002.

41. Rogers R.A. From cultural exchange to transculturation: A review and reconceptualization of cultural appropriation // Communication theory. 2006. Vol. 16. P. 474-450.

42. Saul J. Dogwhistles, political manipulation, and philosophy of language // New work on speech acts / ed. D. Fogal, D.W. Harris, M. Moss. Oxford: Oxford University Press, 2018. P. 360-383.

43. Schult C.A., Wellman H.M. Explaining human movements and actions: Children's understanding of the limits of psychological explanation // Cognition. 1997. Vol. 62. P. 291-324.

44. Searle J.R. Speech acts: An essay in the philosophy of language. Cambridge: Cambridge University Press, 1969.

45. Seo Y., Jung S. Beyond solitary play in computer games: The social practices of e-sports // Journal of consumer culture. 2014. Vol. 16 (3). P. 635-655.

46. Shifman L. Memes in digital culture. Cambridge: MIT Press, 2014.

47. Sperber D., Wilson D. Relevance: Communication and cognition. Cambridge: Harvard University Press, 1995.

48. Taber C., Lodge M. Motivated skepticism in the evaluation of political beliefs // American journal of political science. 2006. Vol. 50 (3). P. 755-769.

49. Tosi J., Warmke B. Moral grandstanding // Philosophy and public affairs. 2016. Vol. 44 (3). P. 197-217.

50. Tsakona V., Chovanec J. Revisiting intertextuality and humour: Fresh perspectives on a classic topic // The European journal of humour research. 2020. Vol. 8 (3). P. 1-15.

51. Vann J. Modern propaganda. A most exquisite and indispensable fifth-generation warfare tool // Per Concordiam. Journal of European security and defense issues. 2020. Vol. 10 (2). P. 7-10.

52. Varis P. Conspiracy theorising online: Memes as a conspiracy theory genre // Tilburg Papers in Culture Studies. Paper 238. Tilburg University, 2019.

53. Vergani M. Rethinking grassroots campaigners in the digital media: The grassroots orchestra in Italy // Australian Journal of political science. 2014. Vol. 49 (2). P. 237-251.

54. Walsh J.P. Social media and moral panics: Assessing the effects of technological change on societal reaction // International journal of cultural studies. 2020. Vol. 23 (6). P. 840-859.

55. Welsh M.T. Disruptive rhetoric in age of outrage. Doctor’s Dissertation. Austin: The University of Texas, 2020.

56. Whyte C. Deepfake news: AI-enabled disinformation as a multi-level public policy challenge // Journal of Cyber Policy. 2020. Vol. 5 (2).

57. Wiggins B.E. The discursive power of memes in digital culture. Ideology, semiotics, and intertextuality. N.Y.: Routledge Taylor and Francis Group, 2019.

58. Wiktorowicz Q., Kaltenthaler K. The rationality of radical Islam // Political science quarterly. 2006. Vol. 121. P. 295-319.

59. Woolley S.C., Howard P.N. Automation, algorithms, and politics| political communication, computational propaganda, and autonomous agents: Introduction // International journal of communication. 2016. Vol. 10 (9). P. 4882-4890.

60. Yang G. Narrative agency in hashtag activism: The case of #BlackLivesMatter // Media and communication. 2016. Vol. 4 (4). P. 13-17.

61. Yopak J.A. The meme as post-political communication form: A semiotic analysis. University of Vermont, 2018.

62. Zhang J., Carpenter D., Ko M. Online astroturfing: A theoretical perspective // Proceedings of the 19th Americas conference on information systems, Chicago, IL, 15-17 August, 2013.