Digital technologies transforming the real estate market in terms of digitalization

Татьяна Иннокентьевна Кубасова

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Digital technologies transforming the real estate market in terms of digitalization

Т. И. Кубасова

2020-03-27

https://doi.org/10.24108/preprints-3112013

In the article the authors examine the transforming role and the place of digital technologies in the world economy and its separate segments (the real estate market). The article states that the world economy is at the threshold of the revolution of decentralization and establishment of the joint consumption economy, which has initiated development of the blockchain technology built on the institute of trust. For the purpose of determining the digitalization impact on the business system, the article uses I. Ansoff’s classical model of turbulence (ESO model). The authors have carried out its critical analysis and determined the digitalization impact on the value-conscious paradigms of the business system participants, the strategic supporting point and possible trends of transformation (potential of actions and potential of impact). The authors specify the classical value-conscious paradigms of the business system participants as applied to the terms of digitalization. The article gives an extended interpretation of the value-conscious paradigms related to the digital technologies. It uses the classification of digital technologies existing in the professional community (in order of possible impact on transformation of business) as applied to the real estate market. The authors state that in terms of digitalization and globalization of the world economy the real estate market is an element of the open economy and presents an expanded cooperation between mutually dependent partners under terms of confident relations regardless of time and territorial borders. With the purpose of identifying the digitalization impact on the real estate market, the authors carried out their own investigation using the method of expert evaluation. As a result, they state that digitalization is a determining vector of developing the present-day real estate market. They generalize the practice of using digital technologies in the real estate market that have a strong transforming impact on the business system participants at the stage of development and introduction.

Ссылка для цитирования:

Кубасова Т. И. 2020. Digital technologies transforming the real estate market in terms of digitalization. PREPRINTS.RU. https://doi.org/10.24108/preprints-3112013

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