Artificial Intelligence and the Great Transformation in the Tourism Industry: Revolutionizing Travel Services

SeyyedAbdolHojjat  MoghadasNian

ПРЕПРИНТ

Эта статья является препринтом и не была отрецензирована.
О результатах, изложенных в препринтах, не следует сообщать в СМИ как о проверенной информации.

Artificial Intelligence and the Great Transformation in the Tourism Industry: Revolutionizing Travel Services

S. MoghadasNian

2026-06-01

https://doi.org/10.24108/preprints-3115393

Artificial Intelligence (AI) has become a transformative force in the airline industry, reshaping key aspects such as operational efficiency and customer engagement. This study examines AI's integration and impact in airlines using a mixed-method research design, incorporating exploratory, descriptive, and correlational analyses. Insights are drawn from an extensive review of industry reports, case studies, and expert interviews, highlighting AI's role in enhancing airline operations, customer service, and strategic decision-making. Findings reveal significant improvements in operational metrics and customer satisfaction post-AI integration, alongside advanced revenue management techniques. The research also addresses the challenges and ethical considerations of AI implementation, while forecasting future trends and potential investment areas. Empirical evidence and comparative analyses emphasize AI's strategic importance in airline business management, pinpointing disparities in AI adoption and the need for scalable solutions. Conclusively, this study provides actionable insights for airline industry practitioners, outlining strategies for AI integration, operational improvement, ethical AI frameworks, and readiness for emerging technologies. It underscores AI's vital role in driving innovation, efficiency, and sustainability, offering both academic contributions and practical guidance for the airline sector.

Ссылка для цитирования:

MoghadasNian S. 2026. Artificial Intelligence and the Great Transformation in the Tourism Industry: Revolutionizing Travel Services. PREPRINTS.RU. https://doi.org/10.24108/preprints-3115393

Список литературы

1. Kasinathan, V., Mingotto, E., & Montaguti, K. (2020). AIRA: AI chatbots in airline customer service. Journal of Air Transport Management, 89, 101933. https://doi.org/10.1016/j.jairtraman.2020.101933

2. Koo, C., Shin, S., Kim, K., & Kim, J. (2021). AI and robotics in hospitality during the COVID-19 pandemic: A case study. Hospitality Management, 92, 102718. https://doi.org/10.1016/j.ijhm.2020.102718

3. Flandrin, A., Lee, C., & Song, H. (2021). Chatbots in hotels: Balancing technology and human interaction. International Journal of Hospitality Management, 93, 102767. https://doi.org/10.1016/j.ijhm.2020.102767

4. Lučić, E. (2022). Digitalization and AI in tourism: Impacts on customer support and administration. Journal of Hospitality and Tourism Technology, 13(2), 204-218. https://doi.org/10.1108/JHTT-01-2021-0022

5. Samala, N., Chen, H., & Pan, S. (2020). AI in enhancing tourism services: An insight into experiential aspects. Journal of Travel & Tourism Marketing, 37(1), 22-35. https://doi.org/10.1080/10548408.2019.1690495

6. Li, X., Wang, Y., & Chan, E. (2021). AI-based service encounters in the hospitality and tourism industry: A study of four modes of AI technology-based service encounters. International Journal of Contemporary Hospitality Management, 33(3), 975-994. https://doi.org/10.1108/IJCHM-08-2020-0831

7. Ferràs, X., Hitchen, E. L., Tarrats-Pons, E., & Serrat, I. (2020). AI and smart tourism: Insights from Lanzarote. Journal of Destination Marketing & Management, 18, 100487. https://doi.org/10.1016/j.jdmm.2020.100487

8. Ansari, M. T., Chetyrbok, P., & Oleinikov, D. (2022). AI in tourism business models: Digital transformation and value-added services. Tourism Management Perspectives, 39, 100812. https://doi.org/10.1016/j.tmp.2021.100812

9. Moghadasnian, S., & Mousavian, F. (2024). Optimizing airline revenue management through KPI-driven strategies: A comprehensive analysis of industry practices. The Scientific-Specialized Quarterly Journal of New Approaches in Management Sciences. Advance online publication.

10. MoghadasNian, S., & Manafi, F. (2024). Revolutionizing Skies: Strategic Digital Innovations in Global Aviation. The Scientific-Specialized Quarterly Journal of New Technologies in Electrical Engineering and Computer, Volume (Issue), 8 pages. ISSN: 2981-1813.

11. Moghadasnian, S., & Moghadasnian, S. M. (2023). Optimizing Airline Health Tourism Services: A Strategic KPI Approach. Enhancing Patient Journeys and Operational Excellence. In Proceedings of the First National Conference on Tourism, Culture, Civilization and History. Lorestan University, Lorestan, Iran. Language: Farsi.

12. MoghadasNian, S., & Rajol, M. (2024). Artificial Intelligence in Airline Business Management: A Paradigm Shift in the Industry. In Proceedings of the First National Conference on the Application of Artificial Intelligence in Business Management.

13. Moghadasnian, S. (2022). Flight to Excellence: A Comprehensive Guide to Key Performance Indicators in the Airline Industry [Digital edition]. Unlocking Success Through Data-Driven Strategies and Performance Metrics. Aviation and Tourism Research and Innovation Center (ATRIC).

14. Moghadasnian, S. (2023). Strategica Aeronautica: Mastering KPI-Driven Leadership Across the Airline and Tourism Ecosystem [Digital edition]. A Comprehensive Guide for Executives: From Analytic Hierarchy Process to Zero-Based Budgeting, Navigate the Full Spectrum of Strategic Decision-Making Metrics. Aviation and Tourism Research and Innovation Center (ATRIC).

15. Moghadasnian, S. (2024). Technological Renaissance in Airline: Pioneering Digital Innovations and Their Global Impact. In Proceedings of the 8th International Conference on Electrical Engineering, Computer Science and Information Technology.

16. Moghadasnian, S. (2012). Halal Hospitality: The Comprehensive KPI Guide to Managing Islamic Resorts [Digital edition]. Crafting a Halal-Friendly Resort Experience: Metrics for Success in Line with Islamic Values. Aviation and Tourism Research and Innovation Center (ATRIC).

17. Moghadasnian, S. (2013). World-Class Welcomes: KPI Insights for Enhancing International Guest Experience in the Hospitality Sector [Digital edition]. Beyond Borders: Mastering the Art and Science of Catering to Global Travelers. Aviation and Tourism Research and Innovation Center (ATRIC).

18. Moghadasnian, S. (2012). Halal Hospitality: The Comprehensive KPI Guide to Managing Islamic Resorts [Digital edition]. Crafting a Halal-Friendly Resort Experience: Metrics for Success in Line with Islamic Values. Aviation and Tourism Research and Innovation Center (ATRIC).

19. Moghadasnian, S. (2014). Pilgrimage in the Skies: The Ultimate KPI Guide for the Religious Pilgrimage Tourism Director (RPTD) [Digital edition]. Strategically Leveraging Key Performance Indicators for Enhancing Spiritual Tourism in the Airline Industry. Aviation and Tourism Research and Innovation Center (ATRIC).

20. Moghadasnian, S. (2013). Destination Excellence: The Ultimate KPI Guide for the Hospitality Director in the Tourism Industry [Digital edition]. Crafting Memorable Journeys: Strategic Metrics for Outstanding Guest Experiences and Sustained Loyalty. Aviation and Tourism Research and Innovation Center (ATRIC).

ПРЕПРИНТ

ИНФОРМАЦИЯ

Использование куки-файлов